Target Exact Markets:
You probably cannot afford to advertise in all your primary markets. Using media relations, we can place articles in every market you desire. We can blanket US States like California and even entire countries like Canada.
Emerging Markets:
Perhaps a country or a state is an emerging market that you would like to have a little more presence in? Or, there may be a market segment like weddings you want to go after. We have a database of 5,000 editors and media relations can target coverage in any market or segment you desire.
Reach More Customers:
As mentioned above, you’ll likely reach five times more customers if you use media relations rather than advertising. For the same budget, you reach many more potential customers.
Building Credibility:
Having your property featured in the travel pages builds credibility as the public read an editorial unbiased opinion. An advertisement does not build credibility.
Educating the Public:
Media relations is an excellent way to educate the public on what you offer.
Enhancing the Public's Understanding:
It educates potential customers on your product.
External Audiences:
By working exclusively with journalists all day long, media relations professionals have the unique ability to identify new trends, new markets and new products in your industry.
Planning and Focus:
By nature, media relations forces long–term planning. One of the first things we do is set objectives and plan at least a year of announcements.
If you have a unique product like an adventure resort, media relations is the most powerful, believable, targeted, and cost effective form of marketing.
Media relations is essentially all the inner workings, strategy and logistics behind positive news features in the travel media.
One travel article alone can be worth $100,000 if you had to "buy" the space. That is why it is so valuable, because you can’t buy it.
Better yet, these unbiased, often full colour articles are five times more effective and believable than "paid" advertising.
So one begs the question: why spend $2,000 + on "one" paid display advertisement promoting, say diving or weddings at your property, wondering if it will work, when you could use the same $2,000 and have us work for a solid month securing several articles in many diving publications, not just one?
Usually, the value in the end of the article is close to five times what the ad cost. So, in this case, for $2,000, you would receive $10,000+ in media coverage. And this coverage would all be more believable to your customers than the one ad.
